A diverse collection of political campaign mailers, ranging from simple flat designs to complex folded layouts. Each piece is thoughtfully designed with attention to typography, visual hierarchy, and strategic use of color to create impactful and persuasive messaging.
Software: Adobe Photoshop, Indesign & Illustrator
*Disclaimer: The designs reflect the goals and messaging of the campaigns they were created for and do not represent my personal political views.
Mailer #1: Trifold
Brief:
BIG PICTURE MESSAGE: Shea Backus takes care of only herself and protects the culture of corruption
PROJECT-SPECIFIC GOAL: Attack
CREATIVE THEME: “Stacking Up”
TONE & STYLE: Attack, negative
Mailer #2: Singlefold
Brief:
BIG PICTURE MESSAGE: Jennifer Sanalitro will balance the budget and fix our economy
PROJECT-SPECIFIC GOAL: Persuasion
TONE & STYLE: Positive, Competent
Mailer #3: Flat
Mailer #4: Flat
Mailer #5: Flat
Brief:
BIG PICTURE MESSAGE: Like Biden Harris, Joel Levi is too liberal for us
PROJECT-SPECIFIC GOAL: Attack
CREATIVE THEME: “Pushing It Too Far”
TONE & STYLE: Dark, but not over-the-top dark
Mailer #6: Flat
Brief:
BIG PICTURE MESSAGE: Jennifer Sanalitro opposes increasing taxes and supports a balanced budget to get Illinois back on track by spending responsibly. She will cut taxes, decrease spending, and tackle inflation
PROJECT-SPECIFIC GOAL: Persuasion
CREATIVE THEME: “Plan”
TONE & STYLE: Bright, energetic, hopeful
Mailer #7: Singlefold
Brief:
BIG PICTURE MESSAGE: Monica Tranel voted to raise taxes and supports a reckless energy plan that threatens 50,000 Montana jobs
PROJECT-SPECIFIC GOAL: Attack
CREATIVE THEME: “Hang on to Your Hat”
Mailer #8: Trifold
Brief:
BIG PICTURE MESSAGE: Thank Lisa Cole for supporting the Lombardo Agenda for available and attainable housing
PROJECT-SPECIFIC GOAL: Persuasion
CREATIVE THEME: “Packs a Punch”
TONE & STYLE: Positive, bright, issue-focused