A versatile portfolio of landing pages, websites, and display ads. Each design is crafted with a focus on user engagement and cohesive branding to drive results across digital platforms.
Software: Adobe Photoshop & XD
*Disclaimer: The designs reflect the goals and messaging of the campaigns they were created for and do not represent my personal political views.
Landing Page #1
Brief:
BIG PICTURE MESSAGE: Dallas Harris is one of the most liberal members of the Nevada State Senate
PROJECT-SPECIFIC GOAL: Attack
CREATIVE THEME: “Moving Nevada Further and Further Left”
TONE & STYLE: Attack, negative
Click image to view XD prototype
Landing Page #2
Brief:
BIG PICTURE MESSAGE: Bernie Moreno is wrong on guns and wrong for Ohio
PROJECT-SPECIFIC GOAL: Persuasion/Attack
CREATIVE THEME: “Barney”
TONE & STYLE: Old-timey; Barney Fiffe
Click image to view XD prototype
Website #1
Brief:
BIG PICTURE MESSAGE: Wausau needs to get back on track and Doug Diny is the man for the job
PROJECT-SPECIFIC GOAL: Educate Wausau residents and introduce Doug’s plan
CREATIVE THEME: “Vision” - run with the glasses theme from his branding kit
TONE & STYLE: Bright, hopeful
Click image to view XD prototype
Website #2
Brief:
BIG PICTURE MESSAGE: Jonathan Newman is running for state representative
PROJECT-SPECIFIC GOAL: Name ID
CREATIVE THEME: “Called to Fight for Us”
TONE & STYLE: Clean, professional, and a little patriotic
Click image to view XD prototype
Display Ad
Brief:
BIG PICTURE MESSAGE: Lent is approaching. Hear directly from Pope Francis
PROJECT-SPECIFIC GOAL: Draft lead generation ads to generate sign ups and donations
CREATIVE THEME: “Lent/Journey With the Pope”
TONE & STYLE: Reverent, religious, hopeful